The fact that music can enforce a brand's message is known by many. But which music exactly does the job and how do you effectively decide on this
Challenge Thanks to an ingenious music format, targeting a wide audience, NPO Radio 2 is the most listened public radio channel of The Netherlands. To
Challenge Market research institute GfK is an important player in the field of radio and television research. Their monthly publications of ratings and market
“It is always good to understand the potential of your tracks and what is exactly your audience. With their insights we decided the release for our
